Dear Sisterines,
right now I am in Dubai, with my heart full of emotions and a great desire to tell you about what has been, so far, a short but incredibly intense journey.
I left for Dubai on January 29 with my little one, no longer so little, Allegra. Thinking that she is already one year old makes my heart ache. Time flies in a way no one really explains to you… but that’s another story.
I left with a huge suitcase, full of dreams and energy, with the idea of trying to conquer, step by step, even the United Arab Emirates with Blondesister.
You know it: from day one my desire was not only to grow Blondesister in Italy, but bring it to the world. Because I deeply believe our products have something special: they are easy, versatile, inclusive. They are designed for everyone. And for this reason, I have always dreamed that they could reach the hands of women from every country, every culture.
Dubai is a very important destination on this journey. Here come all the trends, all the most innovative brands, all the most dynamic beauty companies. And since in 2026 one of my goals is to bring Blondesister in the Middle East, and since I will have a fair here in April, I decided to get a head start: come here, meet distributors, build relationships, understand the market, and create a network.
On Dubai I could tell you so many things, but the truth is one: I fell in love with it.
It’s a city that constantly surprises. It’s a city that offers so much, but at the same time gives back just as much. It’s dynamic, full of opportunities, but also incredibly organized and welcoming. And for a family, in my opinion, it’s truly a beautiful city to live in.
But then, February 28, a day came that I will hardly forget.
It was probably one of the the hardest days of my life.
We started hearing very loud booms. At first, we didn’t really understand what was happening. Then we learned that they were Iranian missiles or drones intercepted and detonated in the air. Shortly after, a alert message that urged everyone to stay away from the windows and take shelter.
We live on the ninth floor.
At that moment, I felt only one thing: fear.
I looked at Allegra. I looked at Nico. And something primal clicked inside me. At that moment, we thought of only one thing: protect her at any cost.
We picked her up and ran down to the garage on the ground floor.
We stayed there until four in the morning. The booms kept being heard in the distance. Allegra slept in my arms, calm, unaware of everything. I, however, couldn’t close my eyes.
I felt fragile, helpless, but at the same time I felt an enormous strength inside me: a mother’s protective instinct.
At that moment, I was not an entrepreneur. I was not here for work. I was simply a mom who wanted to keep her child safe.
Since that day, we decided to stay home and work from here, limiting travel only to what is strictly necessary.
We will return to Italy on March 14, hoping to come back here to Dubai later, when the situation is completely stable, to continue this journey.
But in these days, something also happened that deeply moved me and that I want to tell you from the bottom of my heart.
I want to thank each one of you, my Sisterines.
In these days, so many of you have written to me. Messages every day asking how I was, to know if we were safe, to worry about me, Nico, and little Allegra.
You can’t imagine how much your words have helped me.
In such delicate moments, you realize how special the bond that we have built together over these years. Sometimes people think that behind a brand there is only a company, products, projects. But the truth is that behind Blondesister there are people. There is you.
And knowing that so many of you have thought of me and my family made me feel less alone, stronger, and immensely grateful.
To me, you are not just a community.
You are a fundamental part of this journey.
You really are my extended family.
If Blondesister exists today, it is also thanks to you, your affection, your trust, and your daily presence.
And I want you to know that all of this is never taken for granted by me.
If there is one thing this experience has taught me, it is this: dreams are important, but even more important are the people you live them with.
Sometimes we are so focused on goals, results, projects… that we forget that the true wealth It is security, family, peace, and time together.
This journey reminded me how precious normal life is.
How precious it is to be able to come back home.
How precious it is to be able to hug those we love.
And it also reminded me of another thing: strength does not mean not being afraid. Strength means continuing to move forward, even when fear is there.
And I will keep doing it.
For me, for Allegra, for my family… and also for all of you who every day are part of this incredible journey that is Blondesister.
With love,
Carolina 
Chatta con noi