Blondesister was born from Carolina’s passion and her desire not to settle for a path that already seemed mapped out. Drawing on her education and experience at a multinational financial company, where she worked as a consultant, she decided to use her know-how to embrace the more creative side of her personality and express the best version of herself. The name? It comes from her own story. Carolina is the eldest sister of six siblings, and that role — built around advice, connection and complicity — naturally became part of the brand’s DNA. From this identity, Blondesister came to life and, over time, so did a real community. Carolina also became “the big sister next door”, building a direct relationship with the people who follow the brand and listening to their needs, feedback and desires. Because Blondesister is not simply a makeup brand, but a simpler, more authentic and more personal way of experiencing beauty.

Blondesister combines innovation, performance and simplicity to create products designed around real beauty needs. That’s why we develop hybrid makeup-skincare formulas, enriched with carefully selected skincare active ingredients, bringing makeup performance and beauty care together in a single step. Innovation is part of our DNA: from the Eyes First 2-in-1 Lash & Brow Serum, winner of the Best Make-up Product at the Cosmoprof Awards 2024, to our 4IN1 Click&Turn Mascara, designed with a unique rotating system that creates four different brush configurations within a single mascara. An essential, versatile and constantly evolving range built around one simple question: how can we make the beauty routine even smarter?