Hi Sisterine ,
Welcome back to our Blonde Room at last 🎉
I’m super excited to have a really special guest with me: LiquorsBeauty 💫
The creator who has won the hearts of beauty lovers thanks to his authenticity and his unique and genuine approach came to visit me and I couldn’t be happier and more grateful 🌟
With an unmistakable style and always up to date with the latest trends, Liquors has created a close-knit community that follows him with passion.
It was a really interesting chat, full of insights and anecdotes that I can’t wait to share with you! Today you’ll finally be able to learn more about him, his vision of beauty, what he thinks about Blondesister products, and how he sees the evolution of the beauty world 💄✨
Ready to get into the heart of this interview? Let's dive in!
Luca, it’s a great pleasure for me to have you here and I’d like to give you the right space to tell your story. Feel feel free to talk about your journey: how did this passion for make-up start. where did you begin, what what made you leave your job as a receptionist to fully dedicate yourself to this world.
My first approach to beauty was practically by chance. I was out with a friend of mine at Porta Garibaldi, and there was a corner whose name I don’t even remember, but they had these stick concealers that looked like lipsticks. My friend and I were big fans of Lady Gaga, so every time we had to go dancing on the weekend, we planned to do make-up shopping on Thursday. My friend would go buy the things, I would watch and try to understand what I could use to feel a little more confident, since I’m a pretty insecure person by nature.
That initial curiosity, however, became something more concrete when I met my current partner, with whom we've now been together for almost nine years. I remember he used a foundation, and I was a bit surprised, like "oh, you use foundation, how does it work?"
I'm a curious person, but I had never really delved into make-up. Then, you know, in our LGBTQ+ environment, not everyone looks kindly on those who wear makeup, even though some do it as a form of art, like drag queens.
When I saw him putting on makeup, I felt very comfortable, in a super open and welcoming environment. So, I thought: "Why not? Let's go to the perfume shop together and I'll buy something to try too".
I started with the concealer, which seemed like the most natural step. Then, we signed up on YouTube and started watching videos to understand how everything worked. Gradually, I began exploring foundation, powder, and even grooming my eyebrows. From there, it became a daily habit.
So, qWhen did you start taking more “seriously” make-up and thinking about sharing it publicly?
Well, let's say I had never thought about opening a page because I have always lived a pretty ordinary life. I was taught that I had to go to school, graduate, get a driver's license, find a stable job, protect myself, and give myself the best opportunities for a secure life, to be able to pay rent and do the things I liked. I had never seen work as anything other than a routine I did while having fun in my free time.
While I was starting to explore the world of make-up, I had a personal Instagram page where I occasionally posted the masks I used and noticed that the people following me weren’t interested in beauty. Deep down, I wanted to dive deeper into the topic and, after discussing it with my partner, I decided to open an Instagram page dedicated solely to beauty. At first, I followed the references I found on social media, both on Instagram and Youtube. The Instagram profile grew, and based on the feedback from my community, I decided to also start a Youtube channel which requires much more dedication because the videos are long, not just photos.
And, honestly, even if it might sound cliché, it was a decision made to have an outlet. I couldn’t talk about make-up with my mother, father, or my boss.
And when you finally connect with other people who share the same passion, it’s like when you get your first internet connection. You discover a world that amplifies what you already felt in solitude, and you say: "Wow, I’m home." Also, having some knowledge of photography and a love for colors, I combined everything to create something that represented me.
A nearly innate talent for the world of creativity definitely emerges. I wonder if you had also attended creative schools or…?
No, zero, because I had to make a concrete choice, and I always had this mindset that had been instilled in me, that I had to choose a school that wasn’t artistic. They told me “It’s useless anyway.” In the end, what happens? You understand that work is work, and you have to follow it without too many questions. Then, you know, my father is Neapolitan, deeply rooted in his culture, so imagine talking to him about Taylor Swift, he goes “Mmm who?”. For him, life had to be a well-defined path: scientific high school, driver’s license, stable job.
So I found myself in this world of social media, with a certain energy repressed by all these beliefs. And so, I jumped in without expectations, but in the end, I really enjoyed making nice reviews, trying products, discovering which foundation was the best, spending a certain amount of money and talking about it. Meanwhile, I kept my job. For six years I was a receptionist at a hotel.
I used to get home at 11 PM, I started to see that the community supported me, that people were interested in what I said, and then I told myself: "Okay, if I like it and others like it, I’ll go for it." So at first, I only took a few photos in the morning, then things became more structured. Basically, after work—I got home very late—I put on makeup, took photos, edited them until 3 AM, woke up at 9 to start the day again and… well, it went on like that for quite a while but then, I decided to officially open the page.
At this point, when you decided to leave a secure job to pursue a career as a beauty creator, what was the thought that really pushed you to take the leap??
I was offered a contract with a brand that guaranteed a fixed salary, and that’s when I realized it was time to make a choice. I resigned: a decision made to give myself a chance. I thought, “Either I do it now, or I never do it.” I was already 29-30 years old, so I had to decide: now or never.
I won't deny it was difficult to choose to leave a stable job, but my character is a bit reckless sometimes, making me do things that seem crazy to others, like leaving a steady job to take photos on Instagram.
Especially with the context I had around me. My mom, super anxious, saw packages arriving one after another and asked me if I was earning money. I told her yes, but vaguely, while my dad told me “If you want to do it, do it now.” And he understood that I was no longer happy in my old job. Now I’m glad I did it, maybe I would have done it sooner, but I think it had to happen this way.
And what about TikTok? How do you perceive the differences between the various platforms? Because, to be honest, I still haven’t quite understood if TikTok’s target audience is really that young. I, for example, often find myself spending hours there. Have you noticed any differences compared to YouTube, considering it was your starting platform?
Instagram, in my opinion, is the most balanced platform. It’s like a plant you take care of every day: it grows, gets to know you, and becomes part of your daily life, with a lot of tolerance towards you as a person. It’s the place where you show your fun and authentic sides. Also, it offers a variety of formats: photos for visual content, reels to reach new users, and stories to share your daily life. For me, Instagram represents a balance between all these dynamics.
YouTube, on the other hand, is completely different. I respect it a lot, even if it is a bit snubbed by many. On YouTube, a person intentionally chooses to dedicate time to you. It's wonderful when someone says to you: “I’ll leave a like, but I’ll watch the video calmly tonight.” There is a huge level of dedication and gratitude, because that’s where the real community is born. Instagram helps you grow and work, but on YouTube there is a deeper connection.
TikTok is a bit more complicated because it’s harder to build a community. I think it focuses more on the “wow” effect of the video, trying to capture the user. I find it a more instant social platform and it’s harder to create bonds.
What do you think have been the main improvements and changes in the makeup world, both in terms of products and trends?
So, today there are many more options available. You can find products at every price range: expensive, mid-range, upper mid-range, and low-cost, which still offer a satisfying experience, even if they only cost 5 euros. Clearly, you can’t expect the same quality as a high-end product, but it definitely meets different needs. Also, I have noticed a stronger inclusivity, although lately it has been a bit less emphasized.
In the 2024, what I like is that there are many more opportunities to create valid formulations. Of course, there are still poor-quality products, but compared to the past there is a wide range of options that, despite inevitable subjectivities, offer good quality. Sure, you can also risk spending money unnecessarily, but in general I think you can make more informed choices.
What do you think caused all this change?
It seems to me that people are a bit overwhelmed by the constant new releases, because now everything goes to the extreme. Every 20 minutes they launch a new product, but despite everything, people keep buying. There is a part that remains disoriented, but today the market is so vast compared to five years ago that there is always someone interested and wanting to keep up. It’s nice to see, because now you find it everywhere, in newspapers, on TV, there are dedicated programs and podcasts. It has become a more everyday topic.
In my opinion, lately makeup has somewhat taken the place of fashion. Economically, the fashion industry has experienced a downturn, while makeup continues to grow. I believe there is also an important economic factor: a lipstick, even the most expensive one, is easier to justify than the "whim" of a designer bag or dress. The gaps between these expenses are really huge.
Here’s what I’ve noticed: in fashion, I see my flaws more. It’s true. There are more garments, more options, but often I don’t find things that fit me well or suit me.
There isn’t a dress that fits everyone, while make-up can enhance and adapt to each face, highlighting everyone’s unique beauty. And you, right in 2024, with the current situation on social media and everything else, would you advise someone to approach this world?
Look, I was asked recently and I think I gave a very concrete answer. Currently, the market is quite saturated with personalities, especially if you intend to open a profile and aim to get numbers, earn money, and live from it. However, I sense there are still many opportunities, and I think it’s positive, even if to my detriment, that there is a turnover of people and talents.
The advice I would give is that it’s possible, but you really have to commit a lot. You have to do real work because there is already an established reality and many well-known figures. You need to know social media, understand what works, and do it authentically, because if you enter an already saturated system and expect immediate results, you get frustrated and end up making videos against others to get noticed, and that’s not the right way.
PSpeaking of Blondesister, what are your thoughts and advice? I know you are a very honest and straightforward person, and it would be really helpful for us to know what you think about us and our work.
I really like the colors you choose, the shapes of the packaging, and the simplicity with which each product can be used. I also appreciate the essential nature of the selection, like the liquid eyeshadow, which is an added value compared to matte, shimmer, or glitter eyeshadow. The fact that the liquid eyeshadow lasts all day is a reflection of the brand's quality and philosophy: creating simple, easy-to-use products that actually work, without launching too many releases. This is something I really appreciate because there isn’t a constant bombardment of new products, but I have time to enjoy the product and test it.
If I think about the lip oil or the liquid eyeshadows, in a very vast market I find exactly what I like. So I think very smart choices have been made. Personally, though, I wouldn't have ventured into the skincare world. I would have focused more on consolidating the makeup part, because I like it more. When I find a routine that works, I don't want to keep changing it. For me, skincare is not as stimulating, while makeup is much more playful. I like, for example, having many products of the same color, even if I already have 700 similar ones.
For this reason, I would have postponed the skincare, focusing more on makeup first, to consolidate that part. That said, I hope that more colors will be introduced for the skin tints, because that is truly a fantastic product, I use it a lot when I want a light makeup, without too many worries.
I really liked the liquid eyeshadows. I also really like Carolina's communication with the 'Get Ready With Me'. These are contents that really give that sense of inclusivity of the brand, unlike some others who decide on their own, far from reality, without involving the community. Inclusive communication is something I really appreciate and believe truly makes a difference. If I had a brand, I would do exactly that: ask for advice, involve my audience. This is something that sometimes, when a brand grows a lot, gets lost due to other responsibilities. But it's something I really like because it allows you to stay connected with people and better explain the intentions behind the products.
Finally, I find it very nice that the person behind the brand is on the front line. It's something I really appreciate and love a lot.
Well, what can I say Luca… it was really a pleasure to hear you and listen to all your thoughts! You gave us so many interesting insights and showed us things from a new perspective. The time you dedicated to us was truly precious and enriched us a lot. Thank you from the heart for the chat, we hope to have more like this in the future!
And please, sisterine, don't forget to comment and let us know what you think!
I'm sure that, for those who didn't know it before, now everyone will be curious to learn more about LiquorsBeauty and follow it.
So much love
Carolina ❤️
Chatta con noi