Hello to all my dears Sisterine!
Today I take you behind the scenes of an experience that, year after year, proves to be not only incredibly rewarding for our brand, but also full of emotions and adventures: the Cosmoprof Worldwide in Bologna.
We experienced five intense days, including the assembly of the stand, three days of the fair full of meetings and exchanges, and finally the dismantling. And let me say, every moment was a precious piece of this wonderful experience.
For those who don't know, the Cosmoprof it is not only the most important cosmetics fair in the world, but it is the place where innovation, creativity and passion for beauty meet, creating unique opportunities for brands like ours.
And it is here that Blondesister, for the second consecutive year, was able to shine, showing the world the quality and innovation of Made in Italy.
This year, the climax of our adventure was the recognition of our own 2in1 eyelash serum And eyebrows, Eyes First, come Best Make-up Product eat Cosmoprof Awards 2024.
An achievement that filled us with joy and which represents the commitment, passion and innovation that we put into each of our products. Being selected and awarded in a competition featuring over 700 international brands is an honor that testifies to the exclusivity and excellence of our work.
This award is a recognition not only for Lace sisters but for the entire beauty sector in Italy, and celebrates our ability to innovate and inspire the world.
But let me tell you some funny anecdotes. Imagine me, Nicholas, my most holy fiancé, and Georgia, our Sales & Distribution Manager, busy with setting up the stand.
Between more than 100 meters of double-sided tape (I'm not joking, there were more than 100), unlikely instructions and a few moments of healthy hilarity for our improvised team of "assemblers", we gave life to our little corner of the lilac Blondesister world.
Not to mention the disassembly which turned out to be equally epic, with panels that were particularly difficult to remove (could it have been the fault of those kilometers of double-sided tape? Mystery 😂) and products that seemed to have a life of their own!
These days were a succession of meetings, exchanges and shared moments that made every effort absolutely worthwhile.
Seeing our stand filled with sisterines, creators and enthusiasts of the sector who came to meet us and celebrate the award we won with us was exciting.
Every hug, every smile and every word of encouragement has strengthened the bond that unites us with you, our great Blondesister Family.
Special thanks go to the entire community, with your support you continue to be the lifeblood of this brand.
And how can we forget the moments of pure happiness shared with Nicholas And Georgia? All that was missing was my beloved social media manager Erica at the roll call and everything would really have been perfect. But he supported us remotely in a way that I would dare say was excellent 💜
I love to define the Cosmoprof like ours "Beauty Crazy Experience": an event that we await with trepidation every year and which, edition after edition, teaches us something new, improving us both professionally and personally.
This year's win only underlines how special this event is to us and how excited we are to continue participating, improving and growing each time.
In conclusion, winning at Cosmoprof Awards it was a dream come true, but the real victories are the moments spent together, the laughter, the challenges overcome and the love that unites us with you, our sisterine.
Thank you very much for being part of this incredible adventure.
With love and a few extra wipes (because the emotion is great!)
Carolina
